Our Story

The Standard

The finest live talent in South Africa - personally selected, proven on stage.

Our founder is a career musician with a trained ear and an uncompromising love for great performance. Every artist on the LineUp roster has been personally assessed for stage presence, musicianship, professionalism, and the ability to hold a crowd. These are artists performing on Rovos Rail, opening Springbok internationals, and headlining events across the country.

The result is a tight roster of exceptional performers - with over 10,000 combined live shows between them - ready to become your venue's greatest asset.

500+Artists Auditioned
CuratedFrom Hundreds
10k+Combined Shows
40+Venues Served
Who We Are

LineUp was built to bring something genuinely special to venues - week after week.

Our founder spent his career as a working musician. When a venue approached him to source extra artists, he posted a short video calling for talent - it went viral. He posted more, and the response only grew. Hundreds of artists from across South Africa responded. Only the best made it onto the lineup. LineUp was born.

Put an exceptional live artist in front of the right audience, and something wonderful happens. Guests arrive and stay longer than planned. They enjoy themselves. They tell their friends. They come back the following week - and the week after that. The atmosphere lifts, and revenue grows with it. Naturally. Consistently. With no admin on your end.

That's the experience LineUp is built to offer.

Live performance
Testimonials

What do our clients say about us?

We believe that great achievements are the result of great relationships.

Charlene, Owner
Collective Cafe
★★★★★

LineUp looked after the live entertainment at Collective Cafe and made the whole thing effortless on our side - they handled everything. The crowd response has been brilliant, and they've been a pleasure to work with throughout. We'd happily work with them again.

Kelly
Fancourt Golf Estate
★★★★★

Milan handled the entertainment for all three nights of our Medics Golf Tournament at Fancourt - securing an Idols finalist to perform and managing the run end-to-end. The service was personable, professional, and exactly what we needed.

General Manager
Anura Vineyards
★★★★★

LineUp handle all the planning so I don't have to. Professional, reliable, always on time. The marketing assets make advertising completely effortless.

Join the LineUp

Be part of what's happening.

Join LineUp Venues → Apply as an Artist →

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